rational studio

Luxury goods straight from the source We are building Europe’s answer to ultra-fast and wasteful consumption. Allow efficient and demand driven manufacturing? Yes. Sell low quality goods en masse? No. We are an early-stage commerce infrastructure platform that enables consumers to buy directly from Europe’s best manufacturers. We challenge the idea that nice things should cost a lot and are co-founded by a team from London Business School, McKinsey & Co. (consulting), and Project A (venture capital).